We collaborate with our clients

to customize programming based on their business priorities, putting our comprehensive capabilities to work targeting and engaging key audiences with innovative executions.

 

 

Our Expertise

The depth of experience among the INK & ROSES leadership team enables us to craft a wide range of effective communications solutions for our client partners across a variety of categories. The breadth of our category expertise and insights ensures the flawless execution of INKworthy programs that capture the attention of consumers, media and other key influencers.

 

Beauty, Grooming & Personal Care

  • Color Cosmetics

  • Cosmetic Dermatology

  • Fragrance

  • Haircare

  • Men’s Grooming

  • Mother & Baby Care

  • Nailcare

  • Oral Care

  • Salon & Spa

  • Skincare

  • Suncare

Consumer Health & Wellness

  • Dermatology

  • Fitness

  • Medical Aesthetics & Devices

  • Oral Care

  • OTC Products

  • Plastic Surgery

  • Prenatal and Postpartum Health

  • Vision & Eye Care

Lifestyle

  • Accessories

  • Fashion

  • Heritage Brands

  • Home & Luxury Goods

  • Parenting

Corporate Communications

  • Corporate Social Responsibility

  • Equity Campaigns

  • Innovation

  • Internal Communications & Employee Engagement

  • Sponsorships & Activations

  • Thought Leadership

Experts & Personalities

  • Aestheticians

  • Beauty Experts

  • Celebrity Spokespeople

  • Dermatologists

  • Hairstylists

  • Make-up Artists

  • Medical & Behavioral Specialists

  • Plastic Surgeons

Awareness, Advocacy & Education

  • Domestic Violence

  • Educational Diversity / STEM

  • Men's Health

  • Product Safety

  • Public Education

  • Teen & Childhood Development

  • Women’s Health

Our Services

Strategic PR Services: Corporate & Consumer

  • Cause-Related Campaigns

  • Communications Audits

  • Celebrity & Influencer Campaigns

  • Crisis Communication Counsel

  • Employee Engagement Programs

  • Executive Positioning

  • Measurement & Analytics

  • Message Development

  • Public Affairs

  • Spokesperson Sourcing & Contracting

  • Strategic Alliances

  • Strategic Partnerships


Marketing Support

  • Branding Counsel

  • Competitive Analysis

  • Focus Groups

  • Grassroots Marketing

  • Market Research

  • Shopper Analysis

  • Surveys & Research

Media Relations & Events

  • Blog Tours & Outreach

  • Editor Deliveries

  • Editorial Services (Press Kits, Brochures, Advertorials)

  • Media Training

  • Niche Media Relations

  • National, Regional, Consumer, Trade & Digital Media

  • Press Events & Desksides

  • Product Launches

  • Satellite Media Tours, B Roll Packages, Multi-Media News Releases & Radio News Releases


Promotional Programs

  • Consumer & Key Opinion Leader Education

  • Film & TV Integration

  • In-Store Events & Activations

  • Product Placement

  • Radio Promotions

  • Sampling Campaigns

  • Trade Partnerships

  • Trade Show Support

Creative Services

  • Consumer & Media Activations

  • Content Creation

  • Corporate Identity

  • Creative Deliveries

  • Infographics

  • Print Collateral

  • Press Kits & Toolkits

  • Video Production

  • Websites


Social Media Strategy

  • Competitive Audits

  • Content Calendars

  • Custom Video Content

  • Facebook, Twitter & Instagram Programs

  • Google Hang Outs

  • Role Definition & Content Creation

  • Social Influencer Engagement

  • Twitter Parties

  • Vlogger/Blogger Campaigns

  • Web Site & Social Property Development

  • Webinars