An accomplished strategist with 30 years of expertise crafting award-winning programs that engage consumers, build brands and drive marketing success, Ronna Reich is the founder of INK & ROSES.
Prior to opening the agency in 2004, Ronna built and managed a highly successful beauty and lifestyle practice as Vice President at a large global agency. She previously honed her skills with positions of increasing responsibility at three leading New York City boutique firms.
From FDA launches and fashion shows to Fortune 50 companies and startups, Ronna's decades of client work spans more than 50 esteemed brands, personalities and CSR campaigns. Her work for both prestige and mass beauty brands extends across multiple categories including skincare, color cosmetics, hair care, salon, spa, cosmetic surgery, fragrance and baby care. Her strategic influence has been elevated through her growing network of influential editors, producers, dermatologists, aestheticians, stylists, make-up artists, designers, celebrities and scientific experts.
Ronna's consumer health and wellness expertise ranges from national public awareness campaigns to medical devices and personal care products. Additionally, she has successfully orchestrated a variety of campaigns for home décor, fashion and luxury jewelry brands.
Ronna is a graduate of Syracuse University and a member of Cosmetic Executive Women as well as the Public Relations Society of America. She resides in Connecticut with her husband, two children and a pug named Ryder.
Having spent the last 15 of a nearly 20-year career translating complex science into compelling stories, Janine McCargo is a vice president focused on healthcare at INK & ROSES.
At various boutique agencies specializing in corporate, financial, and product communications, she has provided strategic counsel and tactical execution for biopharma, medtech, health IT, and healthcare services companies. Working with companies ranging in size from pre-commercial start-ups to large multinational entities, she has been responsible for developing goal-oriented strategic PR campaigns to support capital markets, clinical trial, and market expansion goals.
Focused on healthcare from the point of view of multiple stakeholders, Janine has leveraged her industry experience distill mainstream, business and trade coverage opportunities from complicated stories. At the same time, she has brought the same storytelling practice to successful consumer product launches and other campaigns outside of the industry where clients have needed to bring complicated stories to a broad audience.
A graduate of Oberlin College, Janine has a passion for healthcare as an intersection of scientific achievement, economics, culture, society, and personal stories.
She resides in Upper Manhattan with nine guitars and can often be found pedaling one of her bikes through the streets of New York.
With over 16 years of experience developing and implementing strategic public relations programs that generate media and elevate brands, Candice Weissman is a vice president at INK & ROSES.
Through her career she has worked at various agencies specializing in both mass and prestige beauty, health and lifestyle PR, as well as in an in-house role where she managed brand corporate communications and oversaw domestic and international agencies for leading global beauty brands.
With an emphasis on beauty and passion for creativity, Candice has developed a variety of strategic PR programs, as well as social media and influencer engagement activations and breakthrough professional education programs. Her roots in traditional media and deep knowledge of the social media landscape have helped her clients enter new categories, generate meaningful coverage and reach targeted influencer communities to elevate brand awareness.
A graduate of Towson University, Candice is a tried and true beauty enthusiast with a passion for new innovations and developing social and traditional media plans.
She resides on Long Island with her husband, son and lovable rescue pup, Sadie.